"But if ALL those shows get canned, we might have a chance."
I've been thinking a lot about the scene at the beginning of the Family Guy episode North by North Quahog, which was the first episode shown after FOX renewed the show in 2005. Typically parodically, the show opens with Peter receiving news of their cancellation. "We just have to accept," he says, "that FOX needs to make room for shows such as Dark Angel; Titus; Undeclared Action; That 80's Show; Wonderfalls; Fastlane; Andy Richter Controls the Universe; Skin; Girls' Club; Cracking Up; The Pitts; Firefly; Get Real; FreakyLinks; Wanda at Large; Costello, The Lone Gunmen; A Minute With Stan Hooper; Normal, Ohio; Pasadena; Harsh Realm; Keen Eddie; The $treet; The American Embassy; Cedric the Entertainer Presents; The Tick; Luis; and Greg the Bunny."
What these shows have in common is that they were all commissioned, produced, aired and cancelled in the time that Family Guy was off the air. A few made it past Season 1 (Dark Angel, for example) but most were cancelled before the end of their debut season, and some (notably Girls' Club) were cancelled after as few as two episodes had been shown.
FOX is notorious for this cavalier, scattergun, moronic approach to TV success. I was personally affected by several of these untimely calculations (Dark Angel, Firefly, Wonderfalls) and read many similar tales concerning other shows. The fabled, unicornesque regular reader of this blog will know that I am the last person to criticise the practices of capitalism, and I accept if a TV show isn't successful, you stop spending money on it: but the problem is, FOX seems to have forgotten how to make a show successful. Apart from 24, now limping towards its sixth season finale and trading heavily on former glories (as I understand it: I don't start watching a season of 24 until it's finished, then I watch the whole season in a weekend), FOX seems to have very little success with scripted drama, and I wonder if their inability to give a show the time and support it needs to build a following has anything to do with this. Again, 24 is the exception, but what better advertising for a show about Americans defeating terrorists than for its excellent first season to start weeks after 9/11?
This week, after airing a mere four episodes, FOX cancelled Drive, the new show from Ben Queen and, more importantly for me, Tim Minear, who along with Jeff Bell gave us those two incredible seasons of Angel, 3 and 4, which were ultimately retconned into one long arc. Minear must be starting to feel personally insulted by FOX, since it did much the same to his Wonderfalls. But here's the point. I do not know this personally, since I don't live in the US, but consensus seems to be that FOX didn't exactly push the boat out advertising Drive. It wasn't on the air long enough for FOX to start bouncing it around the schedules (another favourite ploy to drive viewers away; see also Firefly) and at least they weren't airing the episodes out of order (see, again, Firefly). But they didn't exactly get behind this product they'd spent so much money on. And then they're surprised that nobody's watching?
But even more fundamental than that is this consideration. FOX now has an entirely deserved reputation as a network with no respect for fledgling TV shows or audience expectation, and no concept of audience development. As a number of people on various message boards have said explicitly this week, they keep away from new FOX shows for precisely this reason. No-one wants to get invested in an interesting new TV show that shows considerable potential for future development only to have the Evil Prince of Numbers yank it because they can't sell enough ad space. People who were, all other things being equal, interested in watching a show like Drive were steering clear of it because it was so likely that FOX would cancel it that they felt it wasn't worth bothering with. This is not the way to develop and maintain a loyal audience, FOX, you fucking idiots. Get a grip.
What these shows have in common is that they were all commissioned, produced, aired and cancelled in the time that Family Guy was off the air. A few made it past Season 1 (Dark Angel, for example) but most were cancelled before the end of their debut season, and some (notably Girls' Club) were cancelled after as few as two episodes had been shown.
FOX is notorious for this cavalier, scattergun, moronic approach to TV success. I was personally affected by several of these untimely calculations (Dark Angel, Firefly, Wonderfalls) and read many similar tales concerning other shows. The fabled, unicornesque regular reader of this blog will know that I am the last person to criticise the practices of capitalism, and I accept if a TV show isn't successful, you stop spending money on it: but the problem is, FOX seems to have forgotten how to make a show successful. Apart from 24, now limping towards its sixth season finale and trading heavily on former glories (as I understand it: I don't start watching a season of 24 until it's finished, then I watch the whole season in a weekend), FOX seems to have very little success with scripted drama, and I wonder if their inability to give a show the time and support it needs to build a following has anything to do with this. Again, 24 is the exception, but what better advertising for a show about Americans defeating terrorists than for its excellent first season to start weeks after 9/11?
This week, after airing a mere four episodes, FOX cancelled Drive, the new show from Ben Queen and, more importantly for me, Tim Minear, who along with Jeff Bell gave us those two incredible seasons of Angel, 3 and 4, which were ultimately retconned into one long arc. Minear must be starting to feel personally insulted by FOX, since it did much the same to his Wonderfalls. But here's the point. I do not know this personally, since I don't live in the US, but consensus seems to be that FOX didn't exactly push the boat out advertising Drive. It wasn't on the air long enough for FOX to start bouncing it around the schedules (another favourite ploy to drive viewers away; see also Firefly) and at least they weren't airing the episodes out of order (see, again, Firefly). But they didn't exactly get behind this product they'd spent so much money on. And then they're surprised that nobody's watching?
But even more fundamental than that is this consideration. FOX now has an entirely deserved reputation as a network with no respect for fledgling TV shows or audience expectation, and no concept of audience development. As a number of people on various message boards have said explicitly this week, they keep away from new FOX shows for precisely this reason. No-one wants to get invested in an interesting new TV show that shows considerable potential for future development only to have the Evil Prince of Numbers yank it because they can't sell enough ad space. People who were, all other things being equal, interested in watching a show like Drive were steering clear of it because it was so likely that FOX would cancel it that they felt it wasn't worth bothering with. This is not the way to develop and maintain a loyal audience, FOX, you fucking idiots. Get a grip.
